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商品編號： 66508 出版日期： 1965/09/01 作者姓名： Levitt, Theodore 商品類別： General management 商品規格： 12p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Despite the near-worship of innovation in many business circles, the greatest flow of newness actually involves imitation. Given the high cost and risk of research and development, companies should seek a balanced policy of original research and development combined with imitative design and development.
涵蓋領域：
Innovation;Product design;Product development;RandD
相關資料：
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